Mobile Woes #1

4 Mar

As expected Microsoft failed to announce a new flagship phone at the recent Mobile World Congress, leaving the Lumia 930 (announced in April 2014) as their flagship device. Apparently they are waiting until the release of Windows 10 before releasing a new phone.

Yet at the same time they have released the mid-level Lumia 640 and 640 XL, with the promise that these devices will be upgradable to Windows 10.

To me, this makes a nonsense of holding off releasing a flagship now, especially since many who purchased the only reasonable selling Windows Phone flagship device, the Lumia 920, will be up for renewal. The 920 was released a little under 2 ½ years ago, most contracts are 24 months, so this would have been a perfect time for a new flagship.

Then there’s the other issue. I’ve been trying to hunt down the other high end Windows Phone, the Lumia 1520, but according to suppliers it has been discontinued. Really? Of your two high end phones you no longer make one of them?

So what to do?

I will probably wait until the new models arrive as I want a high end phone on the Windows ecosystem for personal reasons, but I fear I’m the exception.

When I started working at my current client I was surprised at the number of Windows Phones in the office. That is visibly changing though as I witness one colleague after another switching to Apple or Android devices, and I can’t say I blame them.

All is not lost, yet, but Microsoft definitely seem to be making life harder for themselves, and the loyal users. I’m sure they have their reasons, but it’s almost enough to make me look elsewhere. If I’m honest, if it wasn’t for my desire to be involved writing cross platform Windows 10 applications I would have jumped ship myself by now.

Don’t get me wrong, the new 640 and especially the 640 XL look like excellent devices for the price. I’m seriously considering upgrading my partner’s Lumia 920 with the 640 XL as it’s all she, or indeed 90% of the public would require. But it’s not the flagship device many of us are crying out for.

I do hope Microsoft get this situation sorted before too many people lose patience, but unfortunately I’m doubtful this will happen.

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