Trust.

Facebook also announced Thursday it will begin tracking its users’ browsing and activities on websites and apps outside Facebook, starting within a few weeks.

Facebook said it will begin to disregard its users’ choice of using their in-browser "Do Not Track" setting: Soon, anyone who clicks "ask websites not to track me" in Safari (or any other browser) will be completely ignored by Facebook.

Google and Yahoo already ignore people’s Do Not Track settings; fortunately, Twitter, Microsoft and Pinterest still respect the browser setting.

Quoted from http://www.zdnet.com/facebook-turns-user-tracking-bug-into-data-mining-feature-for-advertisers-7000030603/

Fair enough you need to make a living guys, but if I tell you not to track me (I do) then at least respect this or restrict access to your service in some way. I expect nothing for free (if it is then I understand that “I am the product”), but this is underhand.

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